I leverage years of experience with business strategy, product design and development, and innovation to help companies find fresh solutions to problems.
Writing a business plan for a new concept, or reimagining your approach to an existing business. Research and experience driven strategy.
Developing the identity for a new brand, reinventing an existing brand, or helping companies define the values that underpin everything they do. It's about finding alignment.
Finding new ways to engage your audience. Shaping how a product or space feels, from first interaction to the details that leave a lasting impression.
A sample of startups, products, and initiatives I've advised or led, spanning brand strategy, product design, and experiential work.

A digital art and experiential design studio. We curated the first immersive digital art exhibition at Abu Dhabi Art.

A digital art discovery and social platform. Designed to help connect collectors with artworks and their creators.

Smart jewelry for love. Bluetooth-powered, handmade jewelry designed to keep loved ones connected.

Internet of things for people and companies. Award winning greeting cards and bracelets for sharing special moments.

A collective of artists and designers from the Middle East.